Exploring Cultural Diversity: Using Visual Research
According to the United Nations Kenyan society has one of the world's largest rich-poor divides, second only to Brazil (UN-HABITAT 2003). As a result Nairobi, the capital and a key commercial centre for Sub-Saharan Africa, is home to one of the most economically diverse populations on the planet. Adopting a qualitative-visual research methodology the study explores and describes diversity within Nairobi society by examining a representative cross section of 60 households. It illustrates the full range of people and their living conditions, from those living in the tin shacks of the world's largest shanty town to the high security mansions of successful professionals. Initially conducted to describe social structure in Kenya and explore diversity within culture, the study has a much broader appeal and should be of interest to many social sciences including Sociology, Geography, Anthropology, Development/Aid, Health, as well as Marketing. Whilst the study was completed in Kenya it provides a unique insight into the city social structure of a major Sub Saharan country and is therefore also pertinent to the region as a whole.
Keywords: Visual Research Diversity Africa Society
Dr Steven Greenland
Senior Lecturer Marketing and Social Research, Department of Business and Service Sector Management, London Metropolitan University
Dr. Lez Rayman-Bacchus
Senior Lecturer , London Metropolitan University