An Ethnographic Study on Globalization in a Rural Community
Based on the fieldwork of social anthropology in a rural community of the Yugur ethnic group, an ethnic community with less Population in China. This research points out how modern information media, including television, radio, VCD and DVD, influences villagers' lives, change their lives' contents and the cognitions to space-time of local residents as a kind of useful measure to spread the mainstream ideology of modern society. All these lead to the vanish of traditional culture of community unceasingly. Maybe the cultural changes will change that the residents in community identify with the traditional culture.
Keywords: Globalization, Rural Community, Ethnography
Doctoral Candidate, School of Education, The Central University for Nationalities